The Oscars, Super Bowl, Olympics, and other major events aren’t just the most-watched shows of the year. They’re also some of the most Tweeted. For example, there were 4.8 billion Tweet impressions during the night of Super Bowl 52, while the 2018 Olympics boasted 33.6 billion views of Tweets on and off Twitter.
To stay relevant with your audience, it’s important to be a part of the conversation during these major events. It’s not just good for your engagement — it can be good for business. According to a recent study by NeuroInsight, Twitter Ads during live events are 11% more effective at stimulating mental engagement and 9% more effective at memory encoding than TV ads. Not only that, but people spend nearly 4% more time on Twitter during a live event than normal.*
So how do you create the perfect Tweet to take advantage of an engaged audience during a live event? Here are a few tips to help your Tweets be a star on the big day:
1 – Celebrate, don’t sell
Keep your Tweets about the activity, team, or person at the center of the moment. During major live events, people want to be entertained while feeling like they’re part of something big, so take care to communicate your brand subtly.
2 – Consider video instead of images
A five-second video or GIF can attract more attention than a static image without distracting the viewer from the event itself. These can take a little time to make, so make sure to pull a few options together before the event, so you have something ready to go.
3 – Include hashtags and emojis
Hashtags increase your Tweets discoverability while emojis add a touch of fun.
4 – It’s not just a Tweet. It’s a conversation
The right Tweet during a major event can be the launching pad for hundreds of deeper conversations with your customers and new fans alike. Be prepared to tap into relevant Tweets.