Have you seen those Farmers Insurance TV commercials that end with, “We know a thing or two because we’ve seen a thing or two?”
I love that tagline, and it’s fitting for describing my team’s experience in working in the social media industry.
Indeed, we’ve also “seen a thing or two” when helping clients with their social media strategies and management, and while the majority of it is all good, there is still the occasional “bad and ugly” out there, too.
From what people want to post online to unworldly expectations about outcomes, we’ve encountered some sticky and frustrating situations. In this post, we’ll look at some of the most common social media pet peeves and mad misconceptions that we’ve seen come up, in order to help you avoid making the same mistakes in your approach.
1. Having a LinkedIn profile without a photo (or with an inappropriate photo)
2. Leaving questions or comments unanswered on business social media pages
3. Not proofreading social media updates before posting them
4. Sharing inappropriate or overly personal updates on business social media sites
5. Using the same formatting on every social media channel
6. Connecting with another professional for the first time – and then asking for a favor immediately
7. Thinking you need to post 10 or 20 (or 100) times per day
8. Believing that more followers is always better – and that buying them is a viable way to get them
9. Thinking it’s OK to “wing it”
10. Having the wrong mindset about social media’s ROI