Twitter recently announced changes to their platform to prevent people from misusing multiple accounts to artificially amplify a message. Specifically, their changes mean you can no longer post to multiple Twitter profiles at once from any third-party tool, like Buffer.
To comply with Twitter’s terms of service, Buffer has made adjustments so you will only be able to schedule content to one Twitter profile at a time. You will still be able to schedule content to multiple Twitter profiles with one Buffer account, just not the same message to multiple Twitter profiles simultaneously.
Although these kinds of changes can be a little disruptive at first, buffer thinks this is excellent news for the Twitter ecosystem, and believe that their new composer experience is a small step towards helping marketers create authentic content.
Buffer said they are currently exploring solutions to make posting unique content to multiple accounts easier and streamlined while doing the right thing by the Twitter community. For example, they have plans to help users create exclusive content for multiple Twitter posts in the same composer session and are exploring ways to help easily schedule retweets for related accounts.
They are keen to be very mindful of how a change like this might impact you and, as always, will be listening to feedback about how they can best serve users needs moving forward.