Determine Your Content Marketing Goals

Your content marketing strategy involves using your business objectives to creating content marketing goals for your team.

Your business objectives are the overarching goals that impact your business. Your content marketing goals should help your business achieve those objectives.

Some example business objectives are:

  • We want to sell more season passes to college-aged people.
  • We want to be the number one vacuum for households with two or more pets.
  • We want 70% of our audience to be 25-34-year-olds.

Your business objectives probably weren’t set by your content marketing strategists.

They were most likely set by higher-ups in your organization. Which means you are going to need to talk to someone to obtain your business objectives.

The next part of your content marketing goals process is to use your business objectives to set the goals for your content marketers.

Each one of your content marketing goals should be S.M.A.R.T. This acronym means:

  • Specific: Describe exactly what you want your team to accomplish.
  • Measurable: Have a numerical amount attached to your goal.
  • Attainable: Can your team reach this goal in the set amount of time or is it too lofty?
  • Relevant: Does this goal matter to the success of your team? Will this help prove what you’re doing is working?
  • Timely: You goal should always have a deadline.

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