Social media is one of the best ways to spread the buzz about an upcoming event.
However, it pays to put some strategy behind your posts. The idea is to get your followers to engage, share and buy tickets.
Here are ten steps to promote your event on social media and drive ticket sales for your event.
Step 1 – Choose your Social Networks
Four leading social media platforms Bahamians follows Facebook, Twitter, Instagram, and Snapchat. You should be well covered if you do some promotion on these.
Step 2 – Choose an event hashtag
Pick something that is short, unique and easy to remember. Every time you post or create a video about the event, use the hashtag.
During the event make sure the hashtag is visible, so your guests know to use it. And don’t forget to include it in any printed materials.
Step 3 – Create your Facebook event page
Chose an attractive cover photo, post the flyer on the event page, be specific about location and time. Don’t forget to write a short event description. And most important, make sure the ticket info is crystal clear.
Step 4 – Post engaging content
Without fail, image and video-driven posts are more appealing. Include photos and videos of pass attendees having a great time.
When writing a description don’t write with a “sales” tone, conversational and fun is always the way to go. Unless it’s a professional event, this is where the tone of the description will need to have an informative feel but at the same time engage the professional audience.
Step 5 – Use a content schedule
Plan and schedule your post; it will save time and make your social media management less manual and more efficient.
Step 6 – Run a social media contest
Contests are the perfect way to motivate word-of-mouth promotion with considerable investment. Design a contest where they must tag two friends and share the post. This is an excellent strategy to get platform users to engage and spread your brand awareness.
Step 7 – Hire Socialites
I’m sure you have seen Sawyer Boy, Get off King, Cindy Central, etc. promoting events. Socialites are the key to bringing new followers to your brand.
Step 8 – Launch paid ads
In reality, less than 10% of your Facebook followers will see your post. You will have to pay for more event-goers to look at your event ad. When putting together an engaging social media advertisement make sure, there is an eye-catching image or video, short text, a direct call to action, information on how to get tickets and of course date and time.
Step 9 – Live video during the event
You don’t have to Livestream your entire event but use short live clips. You can show behind the scenes peeks, a quick interview with performers or show the crowd.
When starting a live video on Facebook, it sends out notifications to all your followers. (I see these as little reminders to your followers). It can also grow attendance by 30% at any future events.
Step 10 – Measure your ROI
Make sure your spending is paying off. Check the stats! If you paid for social media ads, you could also check the engagement rate. See what works and doesn’t, then for the next time you can tweak your strategy accordingly.
As you get better with social media, you’ll want to get a sense of what’s working and resonating with your followers.
If you need help promoting your event on social media call or send us an email.
1 242 814 2872 – firstname.lastname@example.org