I’m going to admit this publicly. I LOVE INSTAGRAM!
It’s a fun space where you can get creative, keep up with family and friends, and you don’t have to write some long ass captions (I hate writing long ass captions -_- ).
The photo speaks for you.
Because this image sharing app attracts millions of users daily, this can also be a useful social media platform for businesses to utilize. If you would like to expand your digital reach, take a look at these four reasons why Instagram is right for your business.
1. Instagram Keeps Your Name in Conversation
One thing I learn about people is that many enjoy watching the process. Nothing is more interesting than watching or seeing how someone interacts with something and sharing that interaction with their family or friends.
2. Get your message out there quickly with photos and videos
We are becoming a fast-paced island, and with that, a lot of your audience are growing less interested in reading a post in text form. Be creative, create images that will interest your audience and stop them from scrolling through their timeline. Capture an image you feel you will give your brand personality; this will provide you with an accurate picture while giving your audience an insight into your business. Through careful selection of images, you can visually tell a story much more comfortable and quicker than other social media platforms. However, Instagram etiquette states any more than three posts a day is too many! So try not to overload your audience with streams of daily photos.
3. It encourages customer participation
Once you have built a reasonable amount of followers, the door is wide open to encourage customers to exchange and participate in exchanges involving your business, through the use of things like hashtags. Why not invite them to share photos of themselves using your product or service, if appropriate. Social media is social after all. It’s why people love it so much and the more fun exchanges they have with your business in social media the higher chance they will end up spending money with you and encouraging their whole social circle to as well.
4. Direct Traffic
When creating your account, make sure your audience know who you are, do this by creating an instantly recognizable @name. A username that’s unreadable to the average person will make it difficult for people to know who you are and could make people think you’re a spam account! Next, create a link in your bio, this will bring traffic to your website. Make sure to include your business name in the bio along with a brief but clear description of what you do, as this is the first bit people read. Add some personality to this part, make it interesting to read and encourage people to find out more about what you do. And remember that Instagram doesn’t allow you to post hyperlinks.
By June Collie