Creating a Winning Social Media Marketing Strategy

Social media marketing strategies have changed so much. A few years ago, businesses could get away with building a social media marketing strategy on the fly. Once you were present, your company was doing okay. Right?

Does this same logic apply? Nah, it’s 2018, attention span has dropped, people are more engage with brands that stand out and take the time to communicate back.

Brands must be fully invested in there social media strategies and focus on engagement. If they don’t, they will lose out on real customers.

It’s time your marketing team creates winning social media marketing strategies that can help with your brand awareness and generate sales and leads. Here’s how to do it.

1 – Set goals and make them stick.

Have a meeting, brainstorm, write down all of the team ideas and make sure your overall goals and objectives are clear.

2 – Choose your Social Media Platforms

Depending on your business you don’t need to be on every single social media platform. My advice would be to pick the network that your audience is actively using and become a master at it.

3 – Create a content strategy.

Understand the needs of your audience. Once you find out what your target market is most interested in, then it’s time to decide on the type of content you’ll share.
It can be a blog post, video, ebooks, podcast, how-to’s, etc.

4 – Create a posting strategy.

Experiment with posting content. Use analytics to determine when your followers are most active online. Then make a content calendar and stick to it.

5- Track, Measure, Adjust

Make sure to pay attention to your results. If you don’t, you’ll never know if your goals are met. It’s also a great way to calculate your ROI when it comes to online marketing.

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